Product
Kiln
A tableware launch photographed as a material study rather than a catalogue.
- Client
- Lumen Ceramics
- Discipline
- Product
- Location
- Stoke-on-Trent, England
- Year
- 2024
The commission
Lumen make a single glaze in eleven colours. The problem with photographing them well is that the differences between the colours are real but small, and most product photography would erase exactly the qualities the studio cares about.
We built the shoot around one raking north light and a set of surfaces cut from the same clay body as the pieces themselves. Everything was shot at the same distance and the same angle, so the eleven glazes could be compared honestly across the set.
The result works both as a catalogue and as a wall of images, which is how it was eventually used in the studio's first permanent showroom.
How it was made
Challenge
Eleven glazes whose differences are subtle, a client who considered standard product lighting dishonest, and a launch that needed both e-commerce cutouts and editorial imagery from one shoot.
Approach
A fixed camera position and a single raking daylight source held constant across two days, so every piece is directly comparable. Backgrounds were cut from the same clay body, unglazed, to give the colours a truthful neighbour.
Result
A hundred and forty images covering the full range in editorial and catalogue crops, now installed as a full-height image wall in the studio's first showroom.
Sequence
Credits
- Photography
- Atelier
- Set
- Atelier
- Client
- Lumen Ceramics